Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Year of publication: |
2013
|
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Authors: | Ahn, Dohyun ; Cheong, Yunjae ; Kim, Kihan |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 4, p. 326-342
|
Subject: | sports advertising | sports broadcasting | sports spectatorship | motivational response | Sport | Sports | Auslandsinvestition | Foreign investment | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Sportpolitik | Sport policy | Organisation | Organization | Fernsehen | Television | Motivation | Management |
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