Exploring marketing research
| Year of publication: |
1989 ; 3. ed.
|
|---|---|
| Authors: | Zikmund, William G. |
| Publisher: |
Chicago [usw.] : Dryden |
| Subject: | Marketingforschung |
| Extent: | XXI, 824 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-022963-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004068279