Exploring perceptions of advertising ethics : an informant-derived approach
Year of publication: |
2019
|
---|---|
Authors: | Shabbir, Haseeb Ahmed ; Maalouf, Hala ; Griessmair, Michele ; Colmekcioglu, Nazan ; Akhtar, Pervaiz |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 159.2019, 3, p. 727-744
|
Subject: | Ethics | Advertising | Emic-etic | Multi-dimensional scaling | Lebanon | Werbung | Ethik | Libanon | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
-
Does humour influence perceptions of the ethicality of female-disparaging advertising?
Grougiou, Vassiliki, (2020)
-
Consumer's perception of female nudity in advertisements
Digout, Jacques, (2015)
-
The perceived image of nudity in digital advertisements
Daou, Lindos, (2023)
- More ...
-
25 years of Psychology & Marketing : a multidimensional review
Shabbir, Haseeb Ahmed, (2009)
-
Jurgens, Michele, (2010)
-
25 years of Psychology & Marketing: a multidimensional review
Shabbir, Haseeb Ahmed, (2009)
- More ...