Exploring product and service innovation similarities and differences
Year of publication: |
2006
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Authors: | Nijssen, Edwin J. ; Hillebrand, Bas ; Vermeulen, Patrick A.M. ; Kemp, Ron G.M. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 23.2006, 3, p. 241-252
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