Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Year of publication: |
2017
|
---|---|
Authors: | Loureiro, Sandra Maria Correia |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 45.2017, 10, p. 1095-1113
|
Publisher: |
Emerald Publishing Limited |
Subject: | Attachment | Image | Brand attitude | Credibility | Familiarity | Retailer own-brands |
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