Exploring the “black box” of customer co-creation processes
Year of publication: |
2017
|
---|---|
Authors: | Trischler, Jakob ; Pervan, Simon J. ; Scott, Donald Robert |
Published in: |
Journal of Services Marketing. - Emerald Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 31.2017, 3, p. 265-280
|
Publisher: |
Emerald Publishing Limited |
Subject: | Service innovation | Team research | Service design | Customer co-creation |
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