Exploring the common ground of total relationship management (TRM) and total quality management (TQM)
Year of publication: |
1999
|
---|---|
Authors: | Zineldin, Mosad |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 37.1999, 9, p. 719-730
|
Publisher: |
MCB UP Ltd |
Subject: | TQM | Integration | Quality | Relationship marketing |
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