Exploring the factors of gastronomy blogs influencing readers’ intention to taste
Year of publication: |
2011
|
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Authors: | Wang, Hsiu-yuan |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 3, p. 503-514
|
Subject: | Gastronomie | Restaurant industry | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
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