Exploring the gift-giving rituals of the new middle-class consumers in a Muslim society
Year of publication: |
2020
|
---|---|
Authors: | Belbağ, Aybegüm Güngördü |
Published in: |
Marketization : theory and evidence from emerging economies. - Singapore : Springer, ISBN 978-981-15-4513-9. - 2020, p. 75-96
|
Subject: | Gift-giving | Grounded theory | New middle-class | Symbolic interactionism | Turkey | Konsumentenverhalten | Consumer behaviour | Türkei | Mittelschicht | Middle class |
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