Exploring the influence of regional brand equity in an emerging wine sector
Year of publication: |
2017
|
---|---|
Authors: | Farber Canziani, Bonnie ; Byrd, Erick T. |
Published in: |
Journal of wine economics. - New York, NY : Cambridge Univ. Press, ISSN 1931-4361, ZDB-ID 2520377-0. - Vol. 12.2017, 4, p. 370-377
|
Subject: | experience economy | regional brand equity | wine consumer behavior | Markenimage | Brand image | Wein | Wine | Regionalentwicklung | Regional development | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Markenführung | Brand management | Räumliche Verteilung | Spatial distribution |
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