Exploring the link between customer experience-loyalty-consumer spend
Year of publication: |
July 2016
|
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Authors: | Srivasta, Mala ; Kaul, Dimple |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 277-286
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Subject: | Customer experience | Attitudinal loyalty | Behavioural loyalty | Consumer spend | Loyalty framework | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Privater Konsum | Private consumption | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
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