Exploring the positioning process in political campaigning
Year of publication: |
1999
|
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Authors: | Baines, Paul R. ; Lewis, Barbara R. ; Ingham, Bernard |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 3.1999, 4, p. 325-336
|
Publisher: |
MCB UP Ltd |
Subject: | Campaign | Government | Marketing | Policy | Political | Positioning |
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