Exploring the price anchoring effect in mobile commerce : an experimental study
Year of publication: |
2023
|
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Authors: | Lin, Hsin-Hui ; Chen, Pin-Han ; Wu, Chih-Lun |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 3, p. 1601-1623
|
Subject: | Experiment | Mobile Business | Mobile business | Wiederholte Spiele | Repeated games |
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