Exploring the relevance of strategic promotion management approach among small independent retailers
Year of publication: |
1998
|
---|---|
Authors: | Shyan Fam, Kim ; Merrilees, Bill |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 26.1998, 9, p. 354-361
|
Publisher: |
MCB UP Ltd |
Subject: | Australia | Marketing management | Marketing mix | Marketing strategy | Promotion | Retailing |
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