Exploring the rise of fandom in contemporary consumer culture

Cheng Lu Wang (University of New Haven, USA), editor

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

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Year of publication:	[2018]
Other Persons:	Wang, Cheng Lu (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Emotion \| Kundenbindung \| Customer retention \| Mitgliedschaft \| Membership \| Sportorganisation \| Sport organization \| Markentreue \| Brand loyalty \| Konsumentenverhalten \| Consumer behaviour

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Extent:	1 Online-Ressource (xxi, 300 Seiten)
Series:	Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom Also available in print.
ISBN:	978-1-5225-3221-7 ; 1-5225-3220-X ; 978-1-5225-3220-0
Other identifiers:	10.4018/978-1-5225-3220-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012392933