Exploring the role of market learning capability in competitive strategy
Year of publication: |
2003
|
---|---|
Authors: | Weerawardena, Jay |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 3/4, p. 407-429
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Learning | Entrepreneurialism | Innovation | Competitive advantage | Strategy |
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