Exploring the use of gender-fair language by influencers
Year of publication: |
2023
|
---|---|
Authors: | Nicolas, Carolina ; Urrutia, Angelica ; González Díaz, Gonzalo |
Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 32.2023, 5, p. 560-585
|
Subject: | Digital content (DC) | Digital marketing (DM) | Digital methods (DMs) | Gender-fair language (GFL) | Inclusive language (IL) | Inclusive marketing (IM) | Marketing analytics (MA) | Marketing technology (MarTech) | Social diversity (SD) | Social inclusion (SI) | Social marketing (SM) | Social networks (SN) | Social Web | Social web | Sprache | Language | Soziale Integration | Social integration | Online-Marketing | Internet marketing | Social Marketing | Social marketing | Virales Marketing | Viral marketing | Digitalisierung | Digitization |
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