Exploring virtual worlds: success factors in virtual world marketing
Year of publication: |
2009
|
---|---|
Authors: | Tikkanen, Henrikki ; Hietanen, Joel ; Henttonen, Tuomas ; Rokka, Joonas |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 47.2009, 8, p. 1357-1381
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customers | Internet marketing | Networking |
-
Concorde grounded but innovation still flying
(2010)
-
Trust, social relations and engagement : understanding customer behaviour on the Web
Padua, Donatella, (2012)
-
Near, far, and online : small business owners’ advice-seeking from peers
Kuhn, Kristine M., (2016)
- More ...
-
Exploring virtual worlds : success factors in virtual world marketing
Tikkanen, Henrikki, (2009)
-
Exploring virtual worlds: success factors in virtual world marketing
Tikkanen, Henrikki, (2009)
-
Hietanen, Joel, (2014)
- More ...