Exposure to brands makes preferential decisions easier
Year of publication: |
2021
|
---|---|
Authors: | Rahinel, Ryan ; Otto, Ashley S. ; Grossman, Daniel M. ; Clarkson, Joshua John |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 4, p. 541-561
|
Subject: | rand exposure | decision difficulty | decision readiness | preferentialdecisions | brand roles | Markenartikel | Brand | Markenführung | Brand management | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
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