Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Year of publication: |
2009
|
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Authors: | Cunningham, Stephanie ; Cornwell, T. Bettina ; Coote, Leonard V. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 23.2009, 1, p. 65-86
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Subject: | Unternehmenskultur | Corporate culture | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | USA | United States |
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