Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship
Year of publication: |
2009-01-01
|
---|---|
Authors: | Cunningham, Stephanie ; Cornwell, T. Bettina ; Coote, Leonard V. |
Other Persons: | R. Wolfe (contributor) |
Publisher: |
Human Kinetics Inc |
Subject: | Organizational identity | Social-responsibility | Brand Equity | Impact |
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