Extended TPB model to understand consumer "selling" behaviour : implications for reverse supply chain design of mobile phones
Year of publication: |
2017
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Authors: | Kumar, Anita |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 4, p. 721-742
|
Subject: | Consumer selling behaviour | Extended TPB model | Mobile phone waste | Reverse supply chain design | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Betriebliche Kreislaufwirtschaft | Reverse logistics |
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