Extending the construct of consumer ethnocentrism: when foreign products are preferred
Year of publication: |
2006
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Authors: | Klein, Jill Gabrielle ; Ettenson, Richard ; Krishnan, Balaji C. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 23.2006, 2-3, p. 304-321
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