Extending the prevalent consumer loyalty modelling: the role of habit strength
Year of publication: |
2013
|
---|---|
Authors: | Ottar Olsen, Svein ; Alina Tudoran, Ana ; Brunsø, Karen ; Verbeke, Wim |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 1/2, p. 303-323
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Intention | Habit strength | Loyalty | Structural equation modelling | Food | Consumer behaviour | Customer loyalty |
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