Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes
Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult
| Year of publication: |
2005 ; 1st ed
|
|---|---|
| Authors: | Boyer, Kenneth K. ; Frohlich, Markham T. ; Hult, G. Tomas M. |
| Publisher: |
New York [u.a.] : AMACOM |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 252 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain |
| ISBN: | 0-8144-0836-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001880239