External relationships and marketing practices in Serbian firms : the intangible capital perspective
Year of publication: |
2015
|
---|---|
Authors: | Mitić, Sanja |
Published in: |
Economic annals. - Beograd : [Verlag nicht ermittelbar], ISSN 0013-3264, ZDB-ID 864282-5. - Vol. 60.2015, 204, p. 75-104
|
Subject: | external relations | brand capital | intangible capital | marketing innovations |
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