Extraordinary experience-based segmentation : the case of Greek summer campers
Year of publication: |
2014
|
---|---|
Authors: | Triantafillidou, Amalia ; Siomkos, George J. |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 1/2, p. 122-156
|
Subject: | camping experience | segmentation | Greek campers | word-of-mouth | revisit intention | nostalgia intensity | Griechenland | Greece | Virales Marketing | Viral marketing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
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