Eye movements during reading, scene perception, visual search, and while looking at print advertisements
Keith Rayner and Monica S. Castelhano
Year of publication: |
2008
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Authors: | Rayner, Keith ; Castelhano, Monica S. |
Published in: |
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]. - New York, NY [u.a.] : Psychology Press, ISBN 0-8058-6292-7. - 2008, p. 9-42
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Subject: | Wahrnehmung | Perception | Kognition | Cognition | Informationsverhalten | Information behaviour | Printwerbung | Print advertising |
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