Facebook in the low-cost fashion sector : the case of Primark
Year of publication: |
2017
|
---|---|
Authors: | Del Olmo Arriaga, Josep Lluis ; Andreu Domingo, David ; Berlanga Silvente, Vanesa |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 4, p. 512-522
|
Subject: | Marketing | Fashion | Facebook | Social media | Low-cost | Primark | Social Web | Social web | Mode | Online-Marketing | Internet marketing | Markenführung | Brand management | Niedrigpreisstrategie | Low-cost strategy |
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