Facets, dimensions and gaps of consumer satisfaction : an empirical analysis of Korean consumers
Year of publication: |
2006
|
---|---|
Authors: | Lee, Keun S. ; Kwak, Mi-Ae ; Cho, Won-Joo |
Published in: |
Marketing and multicultural diversity. - Aldershot [u.a.] : Ashgate, ISBN 978-0-7546-4326-5. - 2006, p. 253-264
|
Subject: | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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