Factors affecting consumers’ “Webad” visits
Year of publication: |
1998
|
---|---|
Authors: | Raman, Niranjan V. ; Leckenby, John D. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 7/8, p. 737-748
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Advertising effectiveness | Consumer behaviour | Consumer marketing | Internet | Marketing communications |
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