Factors affecting Indian shoppers' attitude and purchase intention : an empirical check
Year of publication: |
2014
|
---|---|
Authors: | Das, Gopal |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 561-569
|
Subject: | Retail buying behaviour | Consumer attitude | Purchase intention | India | Indien | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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