Factors affecting omnichannel buying online and return in store: evidence from fast-fashion retail
Year of publication: |
2023
|
---|---|
Authors: | Fares, Naila ; Lloret, Jaime ; Kumar, Vikas ; Frederico, Guilherme F. |
Published in: |
Journal of Enterprise Information Management. - Emerald Publishing Limited, ISSN 1758-7409, ZDB-ID 2144850-4. - Vol. 36.2023, 4, p. 952-978
|
Publisher: |
Emerald Publishing Limited |
Subject: | BORS | Fast-fashion | Fuzzy VIKOR | MCDM | Omnichannel | Operations management | SWOT-AHP | Consumer | Retail | e-commerce | Decision-making | Product returns |
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