Factors affecting new product post-adoption behavior in a major US automotive supply chain: an examination of antecedents to technology internalization
Year of publication: |
2013
|
---|---|
Authors: | Hong-kit Yim, Frederick ; Forman, Howard ; Kwa, Hyokjin |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 28.2013, 2, p. 147-159
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Supply chain management | Technological innovation | Technology adoption | Technology led strategy | Automotive industry | United States of America |
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