FACTORS AFFECTING THE PRODUCTIVE POTENTIAL OF THE ENTERPRISE

The paper enumerates the factors that determine the production potential of the company, points out the references to the opinions of economic experts in terms of productive investment. The criteria are "inferred" and economically interpreted. Decision making is based on initial information, on a number of criteria that must be led by the manager of the company. Productive potential of the enterprise can be determined only conditionally. Business potential depends on a number of exogenous and endogenous factors including professional qualities of the entrepreneur. In this context, the potential success of the company is determined by the entrepreneur, which is the "motoric" force of the enterprise and needs to possess certain professional, psychological and analytical qualities.