Factors Impacting Firms' NPD Lead Time to New Market Opportunity Under Extreme Time Pressure
In the context of new product development (NPD), we draw from the extended resource-based view of the firm (RBV) to investigate how firms can deploy resources from prior innovation network and current strategic alliance to respond to new market opportunity by developing a new product under extreme time pressure. Specifically, we examine the effects of firm’s centrality in its previous innovation alliance network and different types of partner in current innovation alliance on NPD lead time. In analyzing empirical data on COVID-19-related NPD projects, we find that a firm with greater network centrality sees shorter lead time for the current NPD project. Collaborating with industry partners on the current NPD project prolongs lead time, while collaborating with research partners shortens it. The effect of collaborating with government partners, meanwhile, is contingent on the firm’s collaboration experience with its current partners. Finally, we find that the negative/reducing effect of network centrality on NPD lead time is weaker if the firm collaborates with industry partners for the current project. This study contributes to the literature by linking RBV and NPD lead time by identifying the individual and joint effects of resource access from past innovation alliance network and from current collaborators. Implications regarding accelerating NPD and coordinating among firms, researchers, scientists, and politicians are provided
Year of publication: |
2022
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Authors: | Pan, Mengyang ; Chen, Qiong ; Xiao, Wenli |
Publisher: |
[S.l.] : SSRN |
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