Factors Influencing Customers’ Acceptance Towards Diminishing Partnership Home Financing : A Study of Pakistan

The purpose of this study is to identify the determinants that influence customers' intention towards the use of diminishing partnership home financing offered in Pakistan using the theory of planned behaviour. Total of 306 respondents who are the staff of 3 Universities and are potential users of Diminishing Partnership (DP) home financing were selected for analysis from two cities of the Sindh province, including, capital city Karachi and Hyderabad located in South of Pakistan. The findings suggest that customers' attitude, social influence their awareness level and above all self-efficacy are instrumental to their intention to use DP home financing. For the current study, customers had a positive attitude towards Islamic mortgage and it reflects that customers of Islamic banks are optimistic about the products available to them in Pakistan. The first limitation of this research work is that it is confined to only two cities, which are Karachi and Hyderabad respectively. Secondly, this work is limited empirically in terms of identifying the factors that might help to fully understand the customers' intention. This work adds awareness construct and substitute perceived behavioural control. To the best of authors' knowledge, perceived behavioural control was not substituted with self-efficacy using TPB model in the Islamic mortgage context