Factors Influencing Recall of Outdoor Advertising
Year of publication: |
1993
|
---|---|
Authors: | Donthu, Naveen ; Cherian, Joseph ; Bhargava, Mukesh |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 3, p. 64-72
|
Saved in:
Saved in favorites
Similar items by person
-
Bhargava, Mukesh, (1999)
-
Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns
Bhargava, Mukesh, (1994)
-
Impact of Strength of Ethnic Identification on Hispanic Shopping Behavior
Donthu, Naveen, (1994)
- More ...