Factors influencing the international advertising practices of multinational companies
Year of publication: |
1996
|
---|---|
Authors: | Harris, Greg |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 34.1996, 6, p. 5-11
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Consumer marketing | International marketing | Multinationals |
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