Factors influencing the perception of destination brand luxuriousness
Year of publication: |
2021
|
---|---|
Authors: | Krupka, Zoran ; Dobra, Andreja ; Vlašić, Goran |
Published in: |
Naše gospodarstvo / Our Economy. - ISSN 2385-8052. - Vol. 67.2021, 4, p. 74-85
|
Publisher: |
Warsaw : Sciendo |
Subject: | brand management | luxury | destination | building factors | luxurybranding |
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