Factors moderating the resolution of preference conflict in family automobile purchasing
Year of publication: |
1977
|
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Authors: | Burns, Alvin C. ; Granbois, Donald H. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 14.1977, 1, p. 77-86
|
Subject: | Kraftfahrzeugmarkt | Verbraucher | Vereinigte Staaten |
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