Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang Nguyen; Lyndon Simkin
Year of publication: |
2012
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Authors: | Nguyen, Bang ; Simkin, Lyndon |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 12.2012, 4, p. 333-344
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