Familiarity, expertise and involvement: key consumer segmentation factors
Year of publication: |
2008
|
---|---|
Authors: | Taylor‐West, Paul ; Fulford, Heather ; Reed, Gary ; Story, Vicky ; Saker, Jim |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 25.2008, 6, p. 361-368
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | New products | Market segmentation | Consumers | Skills | Consumer behaviour |
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