Family influence on young adult's brand evaluation : an empirical analysis focused on parent-children influence in three consumer packaged goods
Year of publication: |
2008
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Authors: | Bravo, Rafael ; Fraj, Elena ; Montaner, Teresa |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 18.2008, 3, p. 255-268
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Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Familie | Family | Jugendliche | Youth |
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