Fan Development Strategy: The Austin Wranglers' Game Plan
Year of publication: |
2008
|
---|---|
Authors: | Warner, Stacy ; Chalip, Laurence ; Woolf, Jules |
Published in: |
Sport Management Review. - Elsevier, ISSN 1441-3523. - Vol. 11.2008, 3, p. 309-330
|
Publisher: |
Elsevier |
Keywords: | sport development sport marketing consumer behaviour strategy Arena Football |
Saved in:
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