Fashion involvement and experiential value : Gen Y retail apparel patronage
Year of publication: |
2012
|
---|---|
Authors: | Sullivan, Pauline ; Kang, Jiyun ; Heitmeyer, Jeanne |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 5, p. 459-483
|
Subject: | Jugendliche | Youth | Mode | Fashion | Kaufentscheidung | Purchase decision | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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