Features - STEPHEN MARKS MAKES A CONNECTION - British retailer French Connection is now more famous for its controversial advertising than for what it does. Stephen Marks wants to take the strategy to America and mainland Europe.
Year of publication: |
2001
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Authors: | Marks, Stephen |
Published in: |
EuroBusiness : the European business magazine. - London : EuroBusiness, ISSN 0953-0711, ZDB-ID 10702787. - Vol. 3.2001, 1, p. 70-76
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