Female chief marketing officers : when and why do their marketing decisions differ from their male counterparts'?
Year of publication: |
2023
|
---|---|
Authors: | Varma, Rajita ; Bommaraju, Raghu ; Singh, Siddharth Shekhar |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 6, p. 1154-1176
|
Subject: | chief marketing officer | new product introductions | radical innovation | incremental innovation | risk taking | scrutiny | failure avoidance orientation | Innovation | Führungskräfte | Managers | Marketingmanagement | Marketing management | Marketing | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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