Female role portrayals in Brazilian advertising : are outdated cultural stereotypes preventing change?
Year of publication: |
2020
|
---|---|
Authors: | Middleton, Karen ; Turnbull, Sarah ; Oliveira, Mauro José de |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 5, p. 679-698
|
Subject: | Brazil | Creative strategy | Gender | Mental models | Stereotyping | Brasilien | Kreativität | Creativity | Geschlecht | Werbung | Advertising | Frauen | Women | Werbewirkung | Advertising effects |
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