Fexit : the effect of political and promotional communication from friends and family on Facebook exiting intentions
Year of publication: |
2021
|
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Authors: | Pelletier, Mark J. ; Horky, Alisha Blakeney ; Fox, Alexa K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 321-334
|
Subject: | Exiting | Facebook | Social media | User-generated content | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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